Content creative and strategist crafting social-first stories that bring together brand thinking and visual storytelling. 

​

For me, great content starts long before the idea. It starts with understanding a brand inside out — its voice, personality, audience and the world it wants to build. I immerse myself in that world to translate it into stories that feel unmistakably true to the brand, while giving its community something worth watching, sharing and connecting with.

​

Over the past nine years, I've created content across beauty, lifestyle and travel — from branded stories at Freeda Spain for L’Oréal, Nivea, adidas and Uniqlo to almost three years creating content for Iberia at McCann Worldgroup.

​

My background in cinema and filmmaking shapes the way I approach every brief: finding the idea, the story and the visual language that can turn a brand message into something people actually want to watch. 

​

Whether for brands or through my own work, I'm always looking for stories worth telling –the people, places and moments that make us stop, feel something and remember.